Television Commercials Essay Example | Topics and Well Written Essays - 750 words

Television Commercials - Essay ExampleIt is hard to argue with the effect that television commercials have a compelling effect on us. To best check this assumption, the cultivation possibility is applied to discover the effects of television commercials on the attitudes and behaviors of the general public. According to Das,Cultivation theory suggests that consumers perceptions of kindly reality are heavily influenced by how they see themselves and others portrayed in the media. Many researchers are of the tactile sensation that television ads present idealized images of appropriate behaviors and govern manpowert agencys for men and women, making television advertising an important doer in developing notions of what appropriate behaviors and roles are for each sex (2011208).Among mass media, television is the most astray used form of advertising, and the influence of television on the average Americans behavior and role are immense. We are repeatedly exposed to this influence, a nd we absorb it subconsciously and become naturalized with it. In more commercials, there is a large and consistent difference in the way men and women are portrayed. As observed by Water,Women in commercials were typically portrayed as deficient in credibility, product users moreover not product authorities, most often situated in domestic locations, having no occupation pretermit homemaker, and demonstrating a dependent role. This is in contrast with men, who were typically portrayed as credible, product authorities, and situated outdoors. Also, men were perceived to be powerful and thrived in independent roles (200617).The role of sexual practice application is imbalanced, with the female gender being represented in an inferior manner compared to their male counterparts one is being served and is strong and independent, spot the other is serving, and is weak and dependent.