Exam model answer Essay Example | Topics and Well Written Essays - 500 words

Exam model answer - Essay ExampleThus, the on-line(prenominal) business environment necessitates development of new products that meet the changing requirements of the customers. The market strategy of the business must respond to the system as a self-coloured rather than to one single variable, the product. The emerging new definition of market promotes relationship building with customers and other business partners. British Airways is prime example of relationship marketing. To maintain a competitive advantage, BA has consistently been coming up with different packages for its different customers and has forged alliances with various other business units to improve and do its services. It has been evolving new customized services for its different segments and attracting new customers with varying packages that may suit their status, needs and pricing. Thus, while it has special super-class cabins for its rich clients, the common man can as well as avail the services in econom y class. (words 260) Answer 2 Publics are major constituents that significantly impact BAs business strategies.